Internal Press as Dialogue-Unison

Research argues that the rhetorical dialogue theory (Yu.V. Rozhdestvensky) is a sound approach to analysis of corporate media. The first part research briefly outlines evolution media and dwells on communication technologies used in magazines for employees today. Digital have reinforced emotional impact produced by multimodality texts made narration which embodies various values more explicit. Then discussion addresses underscoring three main types manifest themselves management: dialogue-difference, dialogue-unison dialogue-theatre. In third focus moves some features employees, refracted through lens perspective. It shown in-house do not communicate any new knowledge demonstrate no opposition between personnel management. Thus, due environment, full accord board results dialogue-unison.